EXPERTISE WITH A FACE

Understanding brand, operations and numbers in the same conversation.

AMSI CONSEILS was founded in 2020 on one conviction: digital creates value only when it respects brand identity.

Official portrait of Hamid Belgacem
HAMID BELGACEM · FOUNDER

Expertise built in the field

For more than thirty years, Hamid Belgacem has worked across retail, technology, management and fashion. After seven years in general management in womenswear, the sudden store closures of 2020 accelerated one conviction: digital is no longer a support channel, but a condition for resilience and growth. AMSI CONSEILS emerged from that turning point.

THE PROJECT

Not a generic agency, but a hybrid consultancy.

AMSI CONSEILS connects strategy, digital and field experience. It speaks the language of business, brand identity, merchandising, organisation, storytelling and outcomes.

This technical and creative culture helps brands align image with profitability, stores with e-commerce, and intuition with data.

EXPERIENCE

A career serving brands.

01

Retail & technology

FNAC, SFR, infrastructure, teams, procedures and multi-site management.

02

Fashion & general management

Claire’s Accessories, Marie Sixtine, Lauren Vidal, Karl Marc John and Les Petites Bombes.

03

Digital transformation

Shopify, Prestashop, SEO, Ads, CRM, content, influence and omnichannel.

PROCHAINE DÉCISION

Senior experience should simplify decisions, not make language more complex.

Let us discuss the reality of your brand.

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