Retail & technology
FNAC, SFR, infrastructure, teams, procedures and multi-site management.
AMSI CONSEILS was founded in 2020 on one conviction: digital creates value only when it respects brand identity.

For more than thirty years, Hamid Belgacem has worked across retail, technology, management and fashion. After seven years in general management in womenswear, the sudden store closures of 2020 accelerated one conviction: digital is no longer a support channel, but a condition for resilience and growth. AMSI CONSEILS emerged from that turning point.
AMSI CONSEILS connects strategy, digital and field experience. It speaks the language of business, brand identity, merchandising, organisation, storytelling and outcomes.
This technical and creative culture helps brands align image with profitability, stores with e-commerce, and intuition with data.
FNAC, SFR, infrastructure, teams, procedures and multi-site management.
Claire’s Accessories, Marie Sixtine, Lauren Vidal, Karl Marc John and Les Petites Bombes.
Shopify, Prestashop, SEO, Ads, CRM, content, influence and omnichannel.
Let us discuss the reality of your brand.